NEW L'Oréal Paris Infallible® Le Rouge

In January 2011, the gorgeous 41-year old singer Gwen Stefani became the new spokesmodel for L'Oréal Paris. The French cosmetics giant is delighted to have her on board. “She takes beauty to another dimension, somewhere between style and art. A rock star and fashion icon, she’s definitely a modern muse of her time”, says Cyril Chapuy, Global Brand President of L’Oreal.

Gwen is also very happy to represent L'Oréal, and is excited about working with the brand's long list of gorgous spokesmodels like Eva Longoria, Jennifer Lopez and Beyonce Knowles. "I can't believe I get to be one of the L'Oréal Paris girls. I love playing dress-up, onstage or shooting videos, it's always been one of my favorite parts of being in a band," she said in a statement.

As a star who's made red lips her signature, Gwen is making her debut for L'Oreal with a campaign for the Infallible® Le Rouge lip color. Available in 30 amazig shades, this lipstick with an innovative formula will give your lips hydration, high-definition and incredible shine that will last for up to 10 hours!

The video shoot features the platinum blonde beauty strutting her stuff in a variety of stylish outfits, but with one constant - bold Infallible® Le Rouge in Ravishing Red.