New NARS Spring 2011 Collection

The new collection from NARS - Spring 2011 was created by its Founder and Creative Director François Nars. He envisioned something rich and modern with bright colors to awaken the spirit to spring.

For the campaign, Nars specifically chose the model Iris Strubegger, because he wanted someone who had strong features in an androgynous way to offset the vibrant and playful colors, while still having a touch of mystery. ''Iris is so modern and sexy and embodies such a unique sense of femininity – which is very NARS.'' says François.

Since François likes to combine, here is his favorite combination of products from the Spring 2011 collection: "I love the jewel-toned greens in the line. Such as the dark green in Nouveau Monde Duo Eyeshadow and the bright green of Celebrate Soft Touch Shadow Pencil. We used this combination of shades backstage at Marc Jacobs' Spring/Summer 2011 show and it was the perfect decadent-but-romantic eye that is so quintessential to spring."

The Spring 2011 collection variety of textures – glossy, matte, sheer, sparkling – are perfectly suitable for any woman. Don't be afraid to choose, the results will amaze you!

The NARS Spring 2011 Collection includes:

- NARS Calanque Trio Eyeshadow - named after ancient river mouths, the most famous of which is found in the Massif des Calanques in the Bouches-du-Rhône region of France.

- NARS Bateau Ivre Duo Eyeshadow - named for Arthur Rimbaud's renowned poem

- NARS Nouveau Monde Duo Eyeshadow - named for the French phrase

- NARS Celebrate Soft Touch Shadow Pencil - a cause for longlasting celebration

- NARS Hollywoodland Soft Touch Shadow Pencil - named for the original Hollywood Hills landmark

- NARS Nana Lip Gloss - Nana Fr.: ''Chic, girl''

- NARS Super Orgasm Lip Gloss - evokes a sensation like never before

- NARS Angelika Lip Gloss - inspired by its epynimous blush

- NARS Tzigane Lipstick - named after a a rhapsodic composition by the French composer Maurice Ravel

- NARS Madere Pure Matte Lipstick - otherwise known as Madeira in Portuguese, this archipelago of Portugal is home to volcanoes and is prized for its distinctive landscapes

- NARS Desperado Nail Polish - evokes the drama of the outlaws from the American