Hair
Ojon Super Sleek Line
Published: 2011-12-18 by Marina Milojević
Ojon launches new Super Sleek line and offers at-home hair strengthening solutions for their customers. The new line launches in mid-January and comprises of a couple of hair-care essentials. The formulas are powered by the Super Sleek Straightening Complex, which is designed to deliver three straightening actions simultaneously. In the words of Geoffrey Hawkins, vice president of research and development for Ojon: “A gentle reshaping agent relaxes and smooths out the curved structure of hair’s keratin bonds, making them supple and flexible. Then our proprietary blend — including plant keratin derived from wheat, soy and corn proteins and azurite — acts like a liquid flat iron to realign natural keratin bonds and seal in straightness. It also fills in rough spots on the cuticle that can make hair appear frizzy, coarse and unmanageable. Finally, this treatment acts as a conduit for heat transfer from blow dryers and flat irons to instantly loosen curls.” The collection offers the sulfate-free, ion-rich Smoothing Shampoo, retailing at $24 for 8.5 oz, as well as Smoothing Conditioner, priced at $25 for 8.5 oz. There are also two versions of Hair Straightening Treatment, each retailing at $39 for 2 oz. One of them is formulated for loose to wavy hair, and the other one is for medium to tighter-textured hair. This at-home ritual takes about an hour and a half and doesn't require any kind of protective equipment, such as a mask or gloves. The formulas are free from hazardous substances like formaldehyde, lye and cysteine, and it works by reaching deep into the hair shaft to repair and strengthen the hair.