Nails

OPI Pink Outside the Glossybox

Published: 2014-10-20 by Marina Milojević

OPI collaborates with the famous monthly beauty subscription service - GLOSSYBOX – on a new shade of lacquer, which is inspired by the color of Glossybox’s beauty boxes.

For $21 per month, Glossybox service enables its users to get a beautifully wrapped pink box filled with five deluxe-sized beauty essentials each month. The service is available in 16 countries worldwide and it collaborates with premier and niche brands on a global stage. Next month, Glossybox subscribers will receive a new and exclusive OPI shade designed to honor Glossybox’s signature pink box. The special limited-edition shade is called Pink Outside the Glossybox, and it will be shipped to all Glossybox subscribers in November 2014. In addition, OPI Pink Outside the Glossybox lacquer will be offered on glossybox.com for $21.

“In being part of the GLOSSYBOX experience, OPI is able to reach a new audience of beauty lovers looking to receive the latest in both color and technology,” said Suzi Weiss-Fischmann, OPI Cofounder and Brand Ambassador. “With GLOSSYBOX, OPI has the opportunity to market products in a new way that allows users to see, touch and most importantly test lacquer and color firsthand."

“OPI really ‘nailed’ the color of our box,” said Elian Pres-Gurwits, President and Managing Director of GLOSSYBOX. “We know our subscribers will love this versatile shade, not just because it is a special-edition, which is a rosy play on the classic neutral for fall. We view this partnership with OPI as a great example of two like-minded brands uniting to raise the bar on our unboxing experience.“

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