Philosophy introduces grooming range for men

Philosophy, the famous skincare brand that unites personal care with skin care, introduces a new product trio, specifically designed for men. May 2016 sees the launch of three new products: a cleansing shave cream, a mattifying moisturizer, and a face and body scrub. The highly specialized collection is comprised of very efficient formulas designed to meet men’s particular needs when it comes to taking care of their face and body. The trio takes care of all essential grooming needs – shaving, face, and body – and provides an effective solution for a basic skin care routine.

The facial products, a shaving cream and a moisturizer, guarantee much easier shaving, less irritated and inflamed skin, and less ingrown hairs. The moisturizer also softens the skin, and gives it a nice, semi-matte finish. In combination with a body scrub, it guarantees fewer breakouts and dry spots.

• Philosophy Renewed Razor Sharp for Men cleansing shave cream combines all the benefits of a shave cream with a skin cleanser suitable for all skin types. The cream ensures close, ultra-smooth shaving, and helps protect skin with a refined blend of emollients. The cream conditions, tones, and delivers a complete facial treatment for softer, smoother, fresher, and renewed skin. The Philosophy Renewed Razor Sharp for Men cleansing shave cream retails at $20.00.

• Philosophy Renewed Hope for Men is a mattifying moisturizer formulated for sensitive men’s skin. The moisturizer is fortified with calming and soothing ingredients, to provide comfort for freshly shaved skin. The lightweight cream absorbs instantly, delivers lasting hydration and a fine, matte finish. The moisturizer is priced at $36.00.

• Philosophy The Microdelivery face and body scrub is a gentle exfoliator that buffs away dry, rough skin. The scrub the refreshes skin surface and leaves a smooth, healthy-looking glow. This potent exfoliant is proven to minimize ingrown hairs and improve overall skin texture. It can be used as a pre-shave primer, or as a weekly exfoliating treatment. The face and body scrub retails at $28.00.

Philosophy’s new grooming range is available for purchase at philosophy.com, and ulta.com. The practical packaging is black colored, which gives it a distinctive luxurious appeal.

A piece of trivia: the clever choice of packaging design elements may be influenced by a recent study on the purchasing decisions of Scandinavian men, conducted by one of Sweden’s leading graphic design schools – Brobygrafiska – and ESEPAC. According to the results of the study, no less than 30% of men who use luxury cosmetics are more likely to opt for darker colors, and especially black!