Pour Moi SMOKE ALARM DROPS Recovery Serum Booster

Pour Moi Unveils Serum Booster That Shields Skin From Damage Caused by Wildfire Smoke.

Pour Moi, a rising direct-to-consumer beauty company headquartered in Upland, CA, has launched Smoke Alarm Drops, the world's first concentrated serum drops scientifically formulated to protect and hydrate skin when stressed by smoke. The drops create a weightless, anti-inflammatory shield within the surface layers of an individual's skin to significantly protect from oxidative stress caused by smoke.

National wildfire smoke pollution can be damaging to human skin. In 2021, a study published by Dr. Maria Wei, a professor of dermatology at the University of California San Francisco, linked wildfire smoke with skin irritations and the acceleration of various diseases.

Ultra-fine smoke particles from intense wildfires can travel thousands of miles from the point of origin. Invisible to the naked eye, they can quickly go undetected in locations far away from the fires. Once the skin soaks up these particles, they can cause oxidative stress. Oxidative stress leads to inflammation, which accelerates skin aging, including loss of collagen and elastin fibers, resulting in fine wrinkles, sagging, and rough skin texture.

While technically classified as a beauty solution, innovative Smoke Alarm Drops double as an anti-inflammatory agent to smoke-proof skin against any smoke in the environment.

"Living in California, my skin has suffered from smoke inflammation. In 2017, I was shocked to learn that SoCal smoke particles travel as far as the East Coast and even Europe. That's when I realized it wasn't just a local problem. Everybody's skin is on the line. The next day my lab and I started on a five-year scientific path to creating a solution. Today, I am proud to say that because of Smoke Alarm Drops, everybody's skin is significantly safer," said Ulli Haslacher, Pour Moi Founder & CEO.

An independent scientific study of this new beauty solution found that Smoke Alarm Drops significantly protect your skin from smoke inflammation. The study confirms the drops have a 99% efficacy on the stratum corneum, 100% efficacy on the dermis, and 100% efficacy on the epidermis, allowing the claim of an adequate 100% overall skin protection from smoke. Customers can add one drop of the Smoke Alarm Drops into their moisturizer or apply it directly to boost skin recovery and gain a significant layer of protection for healthy, youthful-looking skin.

Smoke Alarm Drops are part of Pour Moi's new 2022 Weather-Proof Drops, an innovative collection of three different concentrated serum boosters to diminish and prevent aging signs caused by particular environmental stressors linked to climate change.

One bottle of Smoke Alarm Drops retails for $45 (0.5 fl oz / 15 mL). Pour Moi Skincare donates one product to a firefighter for every product sold. It is made in France.

Source: Pour Moi press release