REN launches Flash Hydro-Boost Instant Plumping Emulsion

Ren Skincare has just announced the launch of its brand new product – the Flash Hydro-Boost Instant Plumping Emulsion. The latest innovation from REN’s laboratories is the instant plumping treatment formulated using a special water-lock technology. The water-charging solution for dry, dehydrated, dull, and irritated skin instantly boosts moisture to provide a refreshing relief and prevent all aging effects of dehydration.

The Flash Hydro-Boost Instant Plumping Emulsion is suitable for all skin types. Its water-activated formula promotes water flow within skin cells and increases skin’s natural moisture reserves. At the same time, this plumping emulsion draws in moisture from the environment to maintain optimum moisture levels, while reducing the look of fine lines and wrinkles, and helping the skin to regain a fuller and smoother appearance. The water-based emulsion absorbs instantly, feels weightless, and dries into a fine, dewy finish.

As always, REN uses 100% active plant and mineral-based ingredients in its products. Hyaluronic Acid, which is widely used to prevent the effects of aging, is sourced from yeast. The acid instantly boosts water in the cells to plump the skin and optimize its levels of hydration. Germ Peptide is sourced from Carob Seed. It enables water to circulate evenly around the skin. Xylitol from Sugar captures surface moisture from the environment, while Ceramide from Carthame Oil and Phospholipids from Soybean mimic an intercellular glue to form a barrier against water loss.

The product should be used daily, before moisturizer, as part of the usual skin care routine. Right upon application, the skin is instantly plumped and regains a fuller, smoother appearance. In the long run, skin is protected from the ageing effects of dehydration.

Ren Hydro-Boost Instant Plumping Emulsion is priced at $58.00 or £34.00, for a 1.3oz / 40ml tube.  Available from September 2016.