Nails

Rita Ora for Rimmel London

Rimmel London has partnered with the famous British singer-songwriter and actress Rita Ora, to create a trendy new lip and nail color line which debuts in just a couple of days.

The makeup brand has already posted a number of promotional images on its Instagram profile, describing the Rita’s new makeup look as “a match made in heaven!” Rita is boasting polished, but effortless, bold look – a dramatic cat eye created using Rimmel London’s Scandaleyes Thick & Thin Eyeliner, and vibrant red lips painted with Rita Ora x Rimmel London Lasting Finish Color Rush Balms.

Speaking about this exciting collaboration, the 23 year old singer said: "I guess we're inspired by many of the same things - fashion, color, sounds, style, life in general and London in particular. I hope Rimmel girls everywhere will love these colors as much as I do! I am absolutely obsessed with makeup and being adventurous with colors so when I was given the chance to make my own collection with Rimmel it was like a dream come true."

Rita Ora for Rimmel London makeup collection comprises of 12 new shades of Rimmel’s 60 Seconds nail polish, which is one of the brand’s best-selling products, thanks to its fast-drying formula. The nail polish is delivered in a special limited edition packaging with Rita Ora’s signature on the singer’s portrait rendered in the pop art style.

The nail colors are complemented with 5 beautiful shades of chubby-stick lip colors – Rimmel’s Lasting Finish Color Rush Balm. Rita said that her favorite shades are “Ora-gasmic Orange” for nails and “Richer The Better,” a true red, for lips. The prices have yet to be announced, but the regular price of Rimmel’s 60 Seconds nail polish is $6.40, while the lipsticks start from $7.95.

Take a look at Rimmel London’s new ad for Rita Ora collection, and enjoy the exclusive preview of her new single “I Will Never Let You Down.”
Source for the video: Vogue.it