Ruffian is launching nail polis collection with Birchbox
Published: 2013-03-05 by Marina MilojevićThe famous NYC-based fashion house Ruffian has just announced that they are entering the nail polish sector with some help of Birchbox.
Birchbox will launch Ruffian’s first Nail Lacquer Collection just in time for the Fashion Week.At this moment, two brands are running a Facebook campaign and asking customers to help them pick three of five colors for the future collection. The campaign is featured on Birchbox’s Facebook page and the trio of winning shades will appear as a limited-edition range. The Ruffian nail polishes will be mailed to Birchbox subscribers in September and they will be featured at New York Fashion Week.Birchbox launched in September 2010 and it currently serves over 300,000 subscribers in the US. Brian Wolk and Claude Morais are the designers behind the cult New Yourk brand Ruffian, which is now admitted to the Council of Fashion Designers of America (CFDA).
Vote for your favorite shades by liking the image on Facebook. The three top picks will launch this fall and all Birchbox subscribers will receive one color in their box.
DELIRIUM: The voluptuous blue and purple velvety petals of the African Violet inspired the Delirium of this color.
FOX HUNT: Inspired by the thoroughbred beauty of the red fox; Fox Hunt’s savage richness will make every day upper crust.
LADY ALABASTER: Soft, tender and strong; Lady Alabaster emerges from the quarry solid as stone.
HEDGE FUND: Nothing is more inspiring than the color of money, and Hedge Fund is impossible to counterfeit.
VENUS IN FUR: Her beauty is rock solid, yet as soft as mink. Venus in Fur will channel every girl’s inner Greek goddess.