Sally Hansen with Cosmopolitan – the Beachside Astrologer Collection

The famous international fashion magazine for women, Cosmopolitan, celebrates its 50th anniversary in May 2015. While Madonna appears as the cover girl on the celebratory issue of Cosmopolitan, the Coty-owned nail brand Sally Hansen presents a limited edition collection – the Beachside Astrologer – which is designed in collaboration with the Cosmo.

As explained by Jeremy Lowenstein, vice president of global marketing for Sally Hansen, this is the first time for the famous nail brand to partner with a magazine for a collection. However, there is nothing unusual about this collaboration, as the typical Sally Hansen consumer is also the typical Cosmopolitan reader – a smart Millennial.

The 12-piece Beachside Astrologer range will be introduced by the end of the month, and promoted in print advertising and an advertorial in Cosmopolitan. Since the collection targets Millennials, all promo activities will be backed-up with an extensive digital campaign. The line will be available in about 10,000 Walgreens, CVS, Rite Aid and Target doors, with a price tag of for $7.99 per shade. Each of the bright summery shades is dedicated to one astrological sign, with colors matching the zodiac sign color.

• Cherries to My Aries - a cherry red
• Tempting Taurus - a mellow green
• Geminicello - a lemony light yellow
• Cancer Moon - a pale sand
• Leo in Rio - a tomato red
• Vir-go-go Pink - a salmon pink
• Lady Libra-ty - a light blue
• Scorpio Sizzle - a bold fuchsia
• Plumtarius - a saturated purple
• Cup o’ Capricorn - a café au lait color
• Age of Aquarius - an emerald green
• Pisces of Me - an iridescent green

Images via SallyHansen@Twitter