Shiseido Benefiance New Skincare Range

Shiseido re-launches Benefiance with 3 new anti-age creams:

• Wrinkle Smoothing Cream - silky and smooth texture
• Wrinkle Smoothing Cream Enriched - rich, velvety texture
• Wrinkle Smoothing Day Cream  - silky smooth texture with SPF25

Benefiance is said to be the first skincare treatment that combines the latest scientific advances in skin physiology with Shiseido’s own exclusive neuroscience innovations. Following the creation of Essential Energy – the first skincare product to feature ReNeura Technology™, which optimizes the detection and transmission of signals through the skin – Shiseido re-introduces Benefiance.

The line is designed with anti-ageing active ingredients, whose effectiveness is underpinned by second-generation ReNeura Technology+TM. The result is smoother, plumper, visibly younger-looking skin, already after the first two weeks.

Benefiance features:

• KOMBU-Bounce Complex made of three sought-after Japanese seaweeds – green, brown and red – whose memory foam texture and inherent bounciness help plump up wrinkles from the inside.
• Three  plant-based active ingredients – mukurossi, turmeric and chlorella – that limit the destruction of dermal elastic fibres induced by UV stress. 

New creams have a lightweight, supple consistency that sculpts the skin on application. In its enriched version, the cream is more velvety without being any heavier. The creams all have a green, floral fragrance with a delicate sweet orange note that gives it relaxing properties. 

French actress Clémence Poésy. is the face of the campaign for Benefiance. She epitomizes the strength, determination and inner beauty as she represents the launch of a new era for Benefiance skincare.