Skin Care

Shiseido White Lucent Total Brightening Serum

Shiseido is expanding its White Lucent skin brightening range with the introduction of its new Total Brightening Serum.

Shiseido White Lucent Total Brightening Serum targets dark spots and various types of skin discolorations. It is claimed to reduce impurities from the surface of the skin, while also refining the deeper layers of the epidermis. The product promises beautiful, healthy-looking, even-toned skin with perfect radiance. It refines the surface of the skin and provides rich moisture that prevents formation of new blemishes and dullness. This dermatologically tested serum is based on the brand’s exclusive new complex ProBright 4MRtm that boosts microcirculation and contributes to achieving the ideal skin tone. In addition, the formula features reservatol, an ingredient known to reduce melanin production, thus preventing dullness and blemishes caused by UV radiation.

Shiseido White Lucent Total Brightening Serum is proven to give noticeable whitening effect after 12 weeks of use, as reported by 94% of women who have participated in tests conducted by Shiseido. A staggering number of 89% felt that the dark spots were reduced and 87% reported that they can feel a significant improvement in skin’s microcirculation.

Shiseido White Lucent Total Brightening Serum should be applied daily, morning and evening, on a cleansed face. The product is available in two quantities: a 30ml bottle, priced at $ 125.00; and a 50ml bottle, which retails at $ 170.00.