SkinCeuticals Mineral Eye UV Defense SPF 30
Published: 2015-01-29 by Marina MilojevićSkinCeuticals, the famous international skincare brand that provides advanced skincare solutions backed by science, announces the launch of its new product – the Mineral Eye UV Defense SPF 30.
SkinCeuticals Mineral Eye UV Defense SPF 30 is described as a non-migrating, protective eye base, that enhances skin tone in the eye area, while guarding the skin from UVA and UVB damage. The formula features highly protective mineral filters, SPF 30, that refract the light as it comes into contact with skin. The Mineral Eye UV Defense SPF 30 guarantees broad spectrum sun protection and skin care benefits, which means that it delivers ultimate defense. SPF 30 keeps out 97 percent of all incoming UVA and UVB rays, and it theoretically prevents damage to the skin 30 times longer than when compared with unprotected skin.
Prior to launching its new product, SkinCeuticals conducted a survey and found that as much as 40% of people who use some kind of sun protection, do not wear sunscreen daily on their face. Moreover, very few of the subjects have confirmed that they apply sunscreen to the eye area, despite the fact we all know that excess sun exposure leads to wrinkling, hyperpigmentation, crow’s feet, and increased risk of skin cancer. Mineral Eye UV Defense SPF 30 promises to protect the skin around your eyes, while helping you to apply makeup more effortlessly, and unifying the skin tone. The Mineral Eye UV Defense creates a soft, non-migrating base, which acts like a long-lasting primer, and resists heat and humidity. Its advanced formula can also be layered over other eye creams, and it is formulated to penetrate optimally into the skin to protect healthy cells and prevent further damage. SkinCeuticals Mineral Eye UV Defense SPF 30 is launching in April 2015. The product is delivered in a silver-colored 10ml tube, and it retails at £26.