Supermodel Beverly Johnson launches new haircare and ponytail line at Target
Published: 2012-02-16 by Marina MilojevićBeverly Johnson, famous American model, best known as the first black model to appear on the cover of American Vogue in 1974, recently partnered with Amekor to launch the Beverly Johnson Hair Collection. Since 2010, Beverly Johnson released a number of restorative and styling hair care products exclusively for Target. Now she debuts a new haircare and ponytail line that consists of seven luxurious haircare products.
The range is aimed at men and women of all ages, and for multicultural market.The new line will be available at select TARGET stores nationwide, from February 26. The prices are ranging from $12.50 to $25.00 for the haircare products and $19.95 to $25.00 for the Beverly Johnson Drawstring Ponytails.- Top Model Super Luxurious Moisturizing Shampoo is a gentle conditioning shampoo infused with botanical extracts and vitamin E.
- Hairline Magic Crème is a softening cream that prevents breakage of hairline smooths down broken hairs and keeps them in place. It nourishes and fortifies the hair and keeps it from becoming dry and dull.
- Dead Straight is a styling treatment that provides exceptional shine and conditions damaged hair.
- Work It is ultra-softening conditioning treatment infused with smoothing and deep-penetrating conditioners and Pro-vitamin B-5. This treatment is most suitable for dry and damaged hair, as it restores manageability and revitalizes.
- Photo Finish Mist adds shine and dimension to finished hair styles.
- Strike a Pose is a conditioning moisturizer based on shea butter. It provides hold, texture and control over your hair, deeply hydrates and keeps your hairstyle in place.