Tarte introduces the tarteist lash paint mascara

Tarte, a leader in healthy, eco-chic beauty, is launching a new mascara this month! The brand has announced that its tarteist range welcomes a new addition – the tarteist lash paint mascara. This innovative, high-performance beauty product is dedicated to all those who are obsessed with lush, voluminous lashes. The mascara promises to give you a dramatic transformation by increasing the lash volume by 2700%! Thanks to the patented soft bristle brush, and richly saturated ultra-black formula, the results are both instant and long-lasting!

The tarte tarteist lash paint mascara is formulated with triple-black painted mineral pigments, which stands for its ultra-black payoff. The formula is also nourishing, and it softens the skin around lashline. The custom-shaped paint brush wand is assembled from flexible, molded bristles, and specifically designed to grab and coat even the tiniest lashes. The brush saturates lashes in all-around, root-to-tip, intense black pigment, while also separating and lifting lashes, to boost their volume, length, and curl.

The tarte tarteist lash paint mascara is both ophthalmologist and dermatologist tested, safe for contact lens wearers, and vegan friendly. The mascara is now available exclusively at tarte.com, for $23. It should be rolling out to Sephora somewhere in April 2016.