Tom Ford Skin Care for Men
Published: 2013-06-24 by Marina MilojevićTom Ford is getting ready to launch his first luxury grooming collection, designed specifically for men.
The new Tom Ford Skin Care for Men targets men’s everyday skin care concerns, and it is formulated to provide remedying effect. According to WWD’s news about Tom Ford Skin Care, the new men’s collection will kick off with no less than 20 different products, and more of them are already being announced. The base collection, which comprises of men’s grooming essentials will launch this fall. In the words of John Demsey, group president of the Estée Lauder Cos., the new range is “enabling men to present their best selves...and the man, who’s shopping this category in this distribution feels very comfortable having this discussion. This is a serious, high-ticket men’s grooming line with a couple of products with cosmetics benefits to be used in a very masculine way.” Tom Ford Skin Care for Men is launching in the United States, in November 2013. For the start, the line will include six products based on lightweight textures developed to calm, comfort and mattify the skin. There will also be a couple of grooming products developed to improve the appearance of the skin and correct any imperfections.- Tom Ford Purifying Face Cleanser is for cleansing of the skin and preparing it for a smooth shave. It leaves the skin feeling clean and a little bit taut. The product is priced at $48.
- Tom Ford Purifying Mud Mask is based on volcanic clay and it effectively removes all impurities from the skin. The mask should be used on a weekly base. It retails at $60.
- Tom Ford Oil-Free Daily Moisturizer hydrates the skin, decreases the appearance of fine lines and wrinkles, and gives the skin a matte, pore-free finish. This product is priced at $105.
- Tom Ford Anti-Fatigue Eye Treatment is delivered with a silver-tip applicator that feels nice on the skin, cools down and reduces puffiness. The product will effectively remove eye bags for no less than $75.
- Tom Ford Skin Revitalizing Concentrate retails at $150 and it is the most expensive product in the collection. The Revitalizing Concentrate works overnight to condition the skin and banish the redness.
- Tom Ford Concealer for Men will be available in three shades: light, medium and deep, each priced at $40.
- Tom Ford Lip Balm, formulated to relieve chapped or dry lips, is $25.
- Last but not least, there is Tom Ford Water-based Bronzing Gel that temporarily tints the skin and gives it a sun-kissed glow. This product mixes well with moisturizer and it easily washes off. The price is $48.
Tom Ford Skin Care for Men will be available in no more than 50 stores worldwide, at the beginning. The range will be available in world-s key fashion cities such as New York, Paris, Toronto, and London. Some of the retailers include Bergdorf Goodman, Neiman Marcus, Holt Renfrew, Le Bon Marché, Selfridges, Harrods and Harvey Nichols