Makeup

Urban Decay Launches for Summer 2014

Published: 2014-03-19 by Marina Milojević

In addition to the Electric Pressed Pigment Palette, Urban Decay has announced a couple of new products and product shades designed for the upcoming season. The collection is already available for purchase at urbandecay.com, and it will be hitting the shelves worldwide this April.

Urban Decay Heavy Metal Loose Glitters are designed to create a long-lasting jewel-encrusted effect that promises easy application and very little fallout. The glitters should be applied on top of the Bondage Makeup Adhesive, and when you’re ready to take it all off, just rinse with water. The Heavy Metal Loose Glitters are delivered in a clear jar, topped with a metalized cap. There are 6 shades to choose from ($12.00)

Bondage Weightless Makeup Adhesive is a clear adhesive based on water. This innovative product is developed to set and hold glitter and keeps it put until you decide to take it off. Bondage is said to have a light, thin feel and it doesn’t get sticky or gummy after dry-down. The product, which arrives in a sleek tube with metalized cap, features a nylon brush that ensures easy application. The adhesive is removed using clear water. ($14.00) Urban Decay Electric Nail Color Trio includes two exclusive, never-before-seen shades: Deep End (peacock blue) and Goldmine (glittery gold) + the bestselling Woodstock (neon pink) shade. ($12.00) Urban Decay Ink for Eyes Waterproof Precision Eye Pen is a precise fine-tipped eyeliner that creates sharply defined lines that last all day. The waterproof formula is available in a single, black shade, named Perversion. It glides on smoothly and quickly dries into a long-lasting finish that won’t smudge, run or feather. ($20.00) Urban Decay Super-Saturated Ultra Intense Waterproof Cream Eyeliner promises to deliver the purest, deepest, most intense black color imaginable. This cream eyeliner is easy to apply, it offers long-lasting waterproof finish that can be used to add some definition to your lash line, or smudged to create bold, thick lines. The product is fortified with nourishing jojoba oil, and it is free from parabens. Available in an intense black shade named Perversion. ($22.00) Urban Decay All Night Eyeliner is a twist-up liner based on a creamy formula that glides on effortlessly and dries into a long-lasting waterproof finish that won’t smudge or budge. The eyeliner arrives in a black shade named Perversion. ($20.00)

Urban Decay 24/7 Velvet Glide-On Eye Pencil is a velvety plush version of the creamy waterproof 24/7 formula. The pencil is described as the ultimate tool for smudging, which quickly and easily creates the soft smoky look. The formula is fortified with jojoba oil, and it is paraben free. For this season, Urban Decay recommends the black shade named Black Velvet. ($20.00)

Finally, Urban Decay rounds up the collection with the inclusion of its Perversion Angled Brush, which is an angled brush sculpted, to help you draw precise, thin or bold thick lines. The brush is designed specifically for use with Super-Saturated Eyeliner, but it works equally great with all other liners and with Urban Decay Brow Box. You can even use it in combination with water and eyeshadow, to turn any shade into a liquid liner. The brush is made from synthetic fibers, which are easier to clean and more hygienic. ($16.00)
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