Urban Decay Vice Liquid Lipstick finally revealed

Urban Decay has finally revealed all 30 shades of its brand new Vice Liquid Lipstick! Urban Decay’s biggest release in the lip category in quite a while is a waterproof yet liquid formula packed with intense, bright pigments, and designed to provide a long-lasting, comfortable wear. The Vice Liquid Lipstick is available in 30 shades and two finishes – either comfort matte or metallized. Watch as Wende Zomnir, founding partner of Urban Decay Cosmetics, explains everything you need to know about Vice Liquid Lipstick. Plus, she shares some of her favorite shades.

According to the official press release, this unique liquid lipstick is completely transfer-free, and designed to stay put until you take it off. In addition to ZERO transfer, the lipstick lays down intensely pigmented color in a full rainbow of hues: from must-have colors from Urban Decay’s Vice Lipstick range, to limited edition shades we missed so much!

Vice Liquid Lipstick comes in a clear tube, so you can see the shade inside, complete with a metallized gunmetal cap and gold accents. Special technology was used to allow the pearl to float on top, giving the metallized shades max amount of shimmer. The extra long, flocked paddle applicator provides a complete and precise complete in one coat. Now, let's take a closer look at the shades, in the order as they appear on UrbanDecay website.

Trap Queen, Big Bang, Rock Steady, Tryst, Menace, Amulet

993, Trivial, Backtalk, WSM, ZZ, 714

Crimson, Firebird, Mad, Purgatory, Blackmail, Conspiracy

Time, Studded, Disturbed, Twitch, Pandemonium, Crank

Flame, Tilt, Rapture, Brat, Naked, Double Crossed

Here’s the full list of shades. The asterisk indicates that the shades are exclusive to urbandecay.com and its freestanding stores. Urban Decay Vice Liquid Lipstick is priced at $18.00 USD per shade. The product arrives on Sephora on January 19, 2017.

Urban Decay Vice Liquid Lipstick Metallized

• Trap Queen - Bright red with gold shimmer
• Big Bang - Bright pink sparkle
• Mad - Bright purple shimmer
• Purgatory - Deep berry with pink sparkle
• Conspiracy - Plum bronze shimmer
• Time - Gunmetal-navy with silver shimmer
• Studded - Metallic gray-brown
• Flame - Bright orange with gold micro-glitter*

Urban Decay Vice Liquid Lipstick Comfort Matte

• Rock Steady - Deep wine red
• Tryst - Red-fuchsia
• Menace - Medium fuchsia-pink
• Amulet - Brick rose
• 1993 - Medium brown
• Trivial - Pink-nude
• Backtalk - Mauve-nude pink
• WSM - Rose-pink
• ZZ - Soft pink-purple
• 714 - Bright red
• Crimson - Rich red
• Firebird - Deep fuchsia
• Blackmail - Deep berry wine
• Disturbed - Deep brick red *
• Twitch - Soft purple with blue undertone *
• Pandemonium - Bright purple *
• Crank - Bright berry fuchsia *
• Tilt - Bright orange *
• Rapture - Dusty rose *
• Brat - Warm baby pink *
• Naked - Nude-pink *
• Double Crossed - Deep berry *