Vbeauté Eye Lube Intense Eye Serum

A relatively young high-end women’s skin care line, Vbeauté, is launching its new skin care product this fall. Following the initial release of an anti-aging serum, an exfoliant, a foaming cleanser, a moisturizer, and a peptide-based eye crème, the brand now introduces the Eye Lube, an intensive serum for the eye area.

The brand’s key ingredient is the Alpine rose, which is a blossoming flower sourced from the region of the Swiss Alps. This unique active is known to combat skin aging by protecting skin proteins, and it is often used in sunscreen products, due to its UV protective properties. The other key ingredient, Nicotiana sylvest, or the woodland tobacco, is sourced from the Andes region in South America. Combined with the Alpine rose promotes skin regeneration, healing, and protects against environmental hazards and aging.

Vbeauté Eye Lube Intense Eye Serum, which is exclusive to HSN, also includes a blend of raspberry stem cells, coffee stem cells, gold powder, and Persian silk tree extract. The Eye Lube promises to lift, soothe, tone and strengthen the skin around the eye, and it retails at $48.