Skin Care

Vichy Idealia Life Serum

Vichy is launching a new anti-aging product, named Idéalia Life Serum. The new serum is designed to repair the skin and to fight against various natural aging processes.


Vichy Idéalia Life Serum is formulated to dramatically improve quality of the skin, and it works even on already stressed and damaged skin, that shows signs of damage due to various daily stressors such as the lack of sleep, smoking, environmental aggressors, UV radiation or malnutrition. Vichy Idéalia Life Serum will repair the damage and, at the same time, fortify the skin so that it can deal with future impacts.

The formula blends exfoliating asmonic acid (LR2412) and LHA to boost natural process of regeneration and reactivate skin's own synthesis of hyaluronic acid. The serum can also decrease the flaws within pigment, and increase the reflection of light on the skin's surface.

Vichy Idéalia Life Serum is lightly scented with floral fragrance and it is suitable for all skin types. The fragrance blends notes of greenhead, crushed green tea leaves and white flowers. The serum is available this month at Boots and internationally from September, priced at £29.50 for 30ml.