WWP Beauty Launched Innovative Turnkey, Packaging, and Accessories Solutions at MakeUp in Los Angeles

WWP Beauty, a world-class full-service supplier to the global beauty industry, launched a lineup of new and sustainable turnkey, packaging, and accessories collections during the MakeUp in Los Angeles tradeshow. The company’s booth featured a playful and social-friendly Instagram wall for visitors and customers to snap a picture in front of. Their show theme, ‘Playground’ was centered around bringing back the fun, connection, and an optimistic outlook to the in-person event.

Josh Kirschbaum, WWP Beauty CEO, commented, “We could not have been more excited to return to the MakeUp in Los Angeles event, showcasing our company in a way that the industry has not seen previously. It was important for us to bring with us multiple turnkeys, packaging, and accessories collections that offered sustainable solutions for every category of beauty, with the ultimate goal of helping every beauty brand find its path to create a positive impact on the planet.”

During the show, WWP Beauty launched ten new collections across every category of beauty, including:

• Playground - Bring the fun back to your skincare routine with this naturally derived product collection. The sensory, skin-loving & transformative formulations are enhanced with probiotics & ashwagandha that bring balance & relieve stress.
• Hair Retreat - A beauty wellness moment and the skintification of hair. Innovative formulation, mindful accessories & sustainable packaging, designed to host products that detox, strengthen and promote the overall health of the scalp & hair.
• Beauty Bites - A collection of bite-size packaging designed for beauty on the go that will help create small beauty moments throughout the day, proving the best things comes in a small package.
• Body Cult - Wellness redefined protects your wellbeing and the planet through a sustainably curated collection of body care packaging that promotes indulgence, relaxation, and the recharge of your body and soul.
• Manly - A fluid collection of functional packaging tailored to enhance the grooming experience.
  Double Care - A multifunctional collection of dual packaging solutions that declutter lifestyles & living spaces. More benefits & less waste.
• Color Revolution - A collection of mindful, color cosmetic refillable packaging solutions that reduce material usage, lower carbon emissions, promote a more circular design system, and ultimately help create a more sustainable future.
• Side Effect Dropper - The universal sustainable package with a new gesture and endless options in PCR, Glass, and Molecular Recyclable materials.
  Mono Material Pump - A mono-material, recycle-friendly pump made for all things beauty.
• Eco Bags - Sustainable and stylish eco-smart bags in a wide array of sustainable materials including Bamboo Fiber, Recycled & Organic Cotton, Soybean Fiber, Hemp, Kraft Paper, Lychee Grain Regenerated PU, Recycled Vegan Leather, Cork, RPET, Recycled PVB, Recycled EVA, Tencel, and Tyvek.

WWP Beauty is committed to developing future-focused, sustainable solutions for the global beauty industry through close collaboration, exceptional agility, and unparalleled scale. The company’s full-service offering of formula, packaging, and accessories, paired with its in-house manufacturing capabilities, allows it to stand out as the source of everything beauty. Through a worldwide team of beauty experts spanning North America, EMEA, and APAC, WWP Beauty offers their customers global support at the local level. To learn more, visit www.wwpbeauty.com. 

Source: WWP Beauty press release