Anastasia Beverly Hills Adds Luminous Foundation

The foundation market is blooming these days, and luminous seems to be the keyword. Only yesterday Rihanna revealed that her Fenty Beauty makeup brand is launching a new moisturizing foundation in 50 shades, and now we’re having a pleasure to announce that Anastasia Beverly Hills introduces the Luminous Foundation in, believe it or not – 50 shades as well.

 

 

 

 

 

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A post shared by Anastasia Beverly Hills (@anastasiabeverlyhills) on Jul 29, 2019 at 11:22am PDT

The Luminous Foundation is the first liquid foundation for the brand. This shouldn’t come as a surprise knowing that ABH is best known for their revolutionary brow products. More lately, thanks to Norvina, the brand has expanded their product line with more makeup including their bestselling eyeshadow palettes.

It seems that now is the time to innovate with yet another first for the brand. The Luminous Liquid Foundation is a water-resistant, long-wearing, medium-coverage foundation designed to make your skin fresh and luminous. The message from Anastasia Beverly Hills is clear: this is the coverage you have been waiting for! The foundation feels weightless and extra fresh. It looks and feels so amazing that you won’t even need to set it with a powder. It blurs all kinds of imperfections, mainly discoloration and unevenness, without masking your own skin.

Finally, Anastasia Beverly Hills Luminous Foundation is Instagram-friendly and designed to give you a perfected looking complexion that is free of flashback and oxidation. The foundation arrives in 50 different shades, covering 5 shade categories (Fair, Light, Medium, Tan, Deep) and 3 undertones (Cool, Warm, Neutral).

The Luminous Foundation is now available at anastasiabeverlyhills.com. Starting from August 15, it will be available in-store at all ABH US retailers. The price is $38.00.