BareMinerals has just announced the launch of a brand new partnership, this time with beauty influencer and YouTube star Ingrid Nilsen. Even though the brand has refused to comment on details of the contract, the rumor has it that Nilsen inked a half million-dollar deal to represent the Shiseido-owned brand and help it relaunch its Original and Matte mineral foundations.
During the yearlong partnership, Nilsen will promote BareMinerals foundations across her social channels, host tutorials, and even make appearances in point of sale material, in-store activations, and print ads. She has also co-designed the charming new Be Your Best Self set, which includes a foundation, a highlighter, a limited edition rose gold brush, and a personal note from Nilsen herself. The items are packed in a gray leather zip case adorned with “Be Your Best Self” inscription. The kit, which is available for purchase at BareMinerals and Sephora, retails for $50.
Nilsen’s ambassadorship will be followed by two social media campaigns, through Febuary and March. The first, #30originals, includes no less than 30 influencers who will be taking to their social media channels to talk about what shade of BareMinerals foundation they wear. The second one is the #SleepInTheBare campaign, which relies on user-generated content – they will be encouraged to post images of themselves when they wake up. The goal of the campaign is to inform the consumers that BareMinerals foundations are pure enough to sleep in.
"I am so excited to partner with bareMinerals on this collection. I designed a gorgeous, brand new highlighter infused with gold pearls, to go perfectly with your Original Foundation, and help you achieve a glowing, luminous complexion. I named it Reslience, inspired by the resilience that I believe we all possess. I hope this collection is everything you want to help you be your best self."—Ingrid Nilsen, YouTube Personality
BareMinerals Ingrid Nilsen Be Your best Self 4-Piece Customizable Set is already available for purchase at Sephora. It includes the iconic Original Foundation and the Beautiful Finish Brush, plus an exclusive Invisible Glow Highlighter designed by Ingrid Nilsen.
Of course, you can choose your BareMinerals Original Foundation shade to complete the set. The Original Foundation is available in no less than 30 shades, so you can pick the one that suits you best. The metallized Beautiful Finish Brush is emblazoned with Ingrid's message "Be You" as a reminder to be your best self every day.
As for the highlighter, which is the star of the collection, it is a limited-edition warm champagne shade infused with gold pearl that feels weightless, applies smoothly, and blends evenly for a luminous, natural complexion.
BareMinerals Ingrid Nilsen Be Your best Self 4-Piece Customizable Set is limited edition, and available online only at Sephora.Advertisement