Boots No7 Lift & Luminate Day and Night Serums

British beauty and pharmaceutical brand Boots introduces two new anti-aging products, aimed at women older than 45.

Boots No7 Lift & Luminate Day Serum and No7 Lift & Luminate Night Serum are developed for mature skin and designed to tighten the skin and make it appear brighter and more luminous. Two new products are fruit of six years of research in the field of reducing fine lines and wrinkles, Skin firmness and hyperpigmentation. The age spots, blemishes on the skin associated with aging and exposure to ultraviolet radiation from the sun, are the main concerns for more mature skin. The new serums, backed up with clinical research, are based on the brand's proprietary Protect and Perfect technology, which is known to repair skin's elasticity and reduce pigmentation.

The day serum blends sophora, kiwi and vitamin C , along with antioxidant complex featuring mulberry, ginseng, vitamin C, vitamin A and peptides. The night time serum is designed to moisturize, exfoliate and even the skin tone. The night serum has rejuvenating benefits, while the day serum mostly targets pigmentation problems.

Boots No7 Lift & Luminate Day Serum and No7 Lift & Luminate Night Serum will work across ethnic groups and skin tones. It will be available at Target and select Walgreens for $24.99.