Clarins introduces Multi-Active Yeux instant eye reviver

Published: 2016-12-22 by Marina Milojević in Skin Care

Clarins introduces the Multi-Active Yeux instant eye reviver, its new eye care cream that combines a brightening and anti-aging benefits in a single, innovative formula.

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This practical eye cream is aimed at a new generation of consumers, the Millennials, the tired, stressed generation that has too much to do and not enough time to do it. Tiredness is a by-product of a busy modern life, we’re in front of screens all the time – we’re browsing the internet, sending emails, texting – and when we go to bed, we simply can’t switch our brains off. Difficulty falling asleep, restless nights, sleep deprivation – these are all common problems, but there is quite a price to pay. Chronic fatigue significantly affects our health, our mood, our performance, and also our looks! It first appears in the eyes, as the skin of the eye area is 3 to 5 times thinner than the rest of the facial skin.

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This is also where the signs of aging often show up first, in our early 30-s, so one of the crucial steps in maintaining a youthful appearance is to find a good pair of sunglasses to prevent squinting, and an eye-specific cream that smoothes the wrinkles and rejuvenates the skin. And, this is exactly where Clarins comes to the rescue! Their new Multi-Active Yeux eye reviver cream reduces the appearance of lines and wrinkles, diminishes the signs of fatigue, brightens dark circles, targets puffiness, and reveals fresh and bright, wide-awake eyes!

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The Multi-Active Yeux formula is designed to prevent over-production of free radicals, which is a natural effect of a stressful lifestyle and lack of sleep. Free radicals - unstable and reactive molecules that damage living cells - are one of the top causes of skin aging. The Multi-Active Yeux cream reverses this damage using Clarins’s proprietary Cell Targeting System technology, formulated with Cirsium plant extract, and Myrothamnus extract, which is known to fortify the skin and contribute to a smoother appearance of the eye area. Myrothamnus, a plant native to the southern parts of tropical Africa and Madagascar, is known for its outstanding resilience. This plant may survive for a year or more in a dry quiescent! Another botanical miracle-worker found in this formula is a Burdock extract, which regulates blood circulation in the eye area to prevent dark spots and puffiness. In addition, the Clarins Multi-Active Yeux cream forms a protective layer over the skin, to shield it against air pollution and other environmental aggressors.

Clarins Multi-Active Yeux cream features a lightweight gel-to-cream texture infused with light-reflecting pigments that serve as optical brighteners. The cream is presented in a practical 15 ml tube with a metallic applicator that instantly cools down the skin. The cream provides immediate smoothing and de-puffing effect. In the long run, it protects the skin from premature aging, brightens the skin, and makes the eye contour area firmer.

Clarins Multi-Active Yeux cream will go on sale in March 2017. The recommended retail price for this product is € 44.55 euro.

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Marina Milojević

Editor, Author & Translator
marina.m@beautyalmanac.com

Marina Milojević is a senior editor at Fragrantica. She’s been a member of the team since 2010. Marina writes for BeautyAlmanac and Luxois, ...(more)


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