Cover FX Introduces Power Play Foundation

Beauty brand Cover FX is expanding its broad range of liquid foundations with the brand-new Power Play Foundation!



Announced as a modern twist on matte foundation, the new Power Play Foundation comes with a promise of full coverage, all-day wear, shine control, and even environmental protection! The powerful multitasker is based on an extremely thin and therefore comfortable formula that offers a buildable, medium to full coverage. Saturated with three different kinds of micronized powders, it helps control shine while canceling out any imperfections.

The spring-ready launch is  also sweat-proof, waterproof, and transfer-proof, which means that it won’t melt on your face. Formulated to stay put without weighing you down, this super-lightweight formula creates a lasting matte finish, while a trio of powders acts like a blotting paper to absorb any excess oil!

Cover FX Power Play Foundation is available in no less than 40 different shades. The shade range goes from Light to Deep, while taking into consideration your particular undertone:

• Light: 0–20
• Medium: 25–40
• Medium/Deep: 50–85
• Deep: 90–125
• P = Pink – A rosy, cooler hue to the skin
• N = Neutral – Equal parts of pink and golden to the skin
• G = Golden – A yellow, warmer hue to the skin - G+ shades are even warmer

Cover FX Power Play Foundation is now available exclusively at coverfx.com, but it is launching soon at Sephora.com! A 35ml bottle comes with a price tag of $44.00 USD.