La Mer expands its anti-ageing line with introduction of the Crème de la Mer Moisturizing Soft Cream, which brings exactly the same benefits as the standard Crème de la Mer moisturizer but only this time within more airy, softer texture.
Crème de la Mer Moisturizing Soft Cream is based on a new formula that employs special moisturizing spheres which are able to form luxurious and rich but weightless cream. This way, the formula can get deep into the skin and lock in moisture, while strengthening skin's own protective barrier. The moisture levels are immediately improved by 70%, while after only eight weeks of regular use, the skin appears visibly lifted by 65%. Some of the rest of the ingredients found in this formula are potent antioxidants such as La Mer’s Miracle Broth™, and Lime Tea Extract™. Thanks to their unique property to target free radicals and neutralize their effects, Crème de la Mer Moisturizing Soft Cream can also calm down irritations and redness, and boost luminosity and freshness.Speaking about this new product, Georgie Eisdell, Go To Celebrity Red Carpet Makeup Artist, said: “I am so excited about this product. It feels incredible on the skin and in the few days I have been using it I have had more compliments on how my skin is glowing than ever before. It works so beautifully under makeup, which is imperative to me and my clients. I absolutely adore this product. It is pure genius.”Crème de la Mer Moisturizing Soft Cream launches worldwide by the end of the September. The product will be available in 30ml and 60ml jars, priced at £100 and £190, respectively.