In Fall 2015, Dior launched Dior Addict Shine lipstick, bringing new codes of color and shine with the innovative hybrid formula that promises bright color, extra volume and nourishing protection. Described as trendsetter and avant-garde, Dior Addict Lipstick pushes the limits of shine with a hydragel-infused core of a high-impact, high-gloss and moisturizing effect for a mirror-like finish.
In 2016 comes Dior Addict Ultra-Gloss as the first "ultra-plumper" lip gloss that combines a natural plumping effect for lips with more volume, fresh color and intense shine.
In 2017, the Dior Addict saga opens a new chapter with Dior Addict Lacquer Stick, the new lipstick with intense brilliance and color, in a new black lacquered packaging with neon pink reflections. This new generation of Dior Addict lipstick is made to provide the comfort of a moisturizing balm without compromising the intensity of the color and the shine. The long lasting formula that promises to stay for six hours, contains 5 oils and beeswax that will to comfort and nourish the lips.
"For this new generation of lacquers, I wanted the comfort of a hydrating balm without compromising on colour intensity and shine. All this beauty can be found in one stick: our Dior Addict Lacquer Stick." Peter Philips, Creative and Image Director for Dior Makeup.
Dior Addict Lacquer Stick features:
Conceived by Peter Philips of Dior Make-up, it offers 18 shades divided into four color trends, inspired by Hollywood and LA (the colors vary in different markets). Some of them include:
Dior also presents 4 matching nail colors in:
Hollywood actress Jennifer Lawrence embodies the ultimate cool girl of Los Angeles in the new campaign.