Dior introduces the new Dior Addict Ultra-Gloss

Published: 2016-03-03 by Marina Milojević in Makeup

The house of Dior has just launched the brand new, revamped version of its Dior Addict Ultra-Gloss. This spring welcomes the full range of high-end lip glosses with a new, improved texture, and in a rainbow of new and luscious feminine shades.

Dior Addict Ultra-Gloss visual

The new Dior gloss is conceived by Peter Philips of Dior Make-up, and designed to create a natural plumping effect, fresh color and intense shine. A couple of months ago, Dior introduced the reformulated Dior Addict Lipstick, its very first lip product with a hydra-gel core. Now, Dior offers the same, color-rich effect for those who prefer softer, more dazzling, textures. The new Dior Addict Ultra-Gloss brings volume and brilliance to lips, in eighteen different shades and three three different effects of shine: sparkly, watery, or iridescent. Their names, including Sequins, So Real, Diorama and Sideral, are taken from the Dior haute couture universe!

Dior Addict Ultra-Gloss

Same as the old Dior Addict Ultra-Gloss formula, the new one is lightweight, it sits comfortably on the lips, without any stickiness. What’s new is its improved hydrating power, and even better lip-plumping result. The gloss is paired with an innovative brush, which is the same as that used by the makeup artists backstage at the fashion shows.


Peter Philips has also included three iconic shades - Cosmic, UltraDior and Cruise - with a glossy effect that’s pearly, watery, iridescent, respectively. Cosmic is a coral shade infused with bluish micro beads. UltraDior is a grenadine red with real shimmer, while the Cruise is a light-refracting hibiscus pink. To flawlessly finish off the look, Dior offers three matching pearlized nail colors.

Nail-trio

 

Jennifer Lawrence appears as the face of the new Dior Addict Ultra-Gloss promotional campaign. “Jennifer has a strong personality, she’s a natural and spontaneous woman who loves to get made up, putting on her gloss, and changing it according to her mood,” says Peter Philips.

And what do women say? According to the self-evaluation study conducted on 31 women during 4 weeks, 97% of them agreed that the lips are glossed with an incredibly thin and easy-wearing mirror-shine film! Fashion blogger, Hanneli Mustaparta, shares her experiences:


The new Dior Addict Ultra-Gloss is available for purchase at Sephora. The gloss retails at $30,00.

Shades available: 004 Tiara, 267 So Real, 363 Nude, 369 Tell Me Dior, 453 Sideral, 465 Shock, 553 Princess, 629 Mirrored, 632 Solar, 643 Ever Dior, 649 Nova, 653 Sequins, 656 Cosmic, 659 Reflected, 662 Diorling, 664 New Wave, 676 Cruise, 683 Chromic, 686 Fancy, 759 Dior Mania, 765 Ultra Dior, 785 Diorama, 789 Metallic, 996 Diorosphere.

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Marina Milojević

Editor, Author & Translator
[email protected]

Marina Milojević is a senior editor at Fragrantica. She’s been a member of the team since 2010. Marina writes for BeautyAlmanac and Luxois, ...(more)


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