Dior introduces the new Rouge Dior lipstick range

Published: 2016-09-01 by Marina Milojević in Makeup

This fall, Dior updates its iconic Rouge Dior Lipstick collection. As of September 2016, the colorful lipstick range will be expanded with brand new hues and a trendy new texture.


Believe it or not, but Dior’s classic Rouge Dior lipstick has been around for more than 60 years! This cult-favorite product made its debut back in 1953! As Monsignor Christian Dior stated on a number of occasions, the Rouge Dior lipstick is inspired by the timeless archetypes of beauty, silkiness and colors of Dior’s lush fabrics. In 2016, the entire range has been reformulated, expanded with new color families, and offered in new finishes. The face of the new lipstick campaign is Dior’s style ambassador Natalie Portman.

The most important addition to the range is Dior Rouge Dior Extreme Matte Lipstick - a brand new texture, based on an lip-caring formula that delivers no less than 16 hours of wear, without drying out the lips. The Extreme Matte lipsticks are infused with mango butter and hydrating aroleat samphire, a wax obtained from a coastal plant Criste Marine. Despite being fully matte, Dior’s new lipsticks claim to be extremely comfortable to wear, which is thanks to the innovative formula infused with lip-plumping hyaluronic spheres.


  • Delicate Matte
  • Montaigne Matte
  • Pretty Matte
  • Visionary Matte
  • Strong Matte


  • Euphoric Matte
  • True Matte
  • Radiant Matte
  • Classic Matte
  • Exuberant Matte


  • Superstitious Matte
  • Mysterious Matte
  • Poison Matte
  • Ambitious Matte
  • Matte 999

Rouge Dior Matte Lipstick is offered in four amazing shades, which are exclusive to Selfridges. These macaroon-inspired hues come in statement shades of pastel to totally reinvent your summer look. 


  • Vert – clover matte
  • Saumon – tender matte
  • Mauve – cloudy matte
  • Jaune – sunny matte

Dior Rouge Dior Couture Lipsticks are offered in versatile color palette inspired by new season couture. The lipstick promises 16 hours of wear, and it features a moisturizing formula enriched with sea fennel to keep lips plump.


  • Rose Montaigne
  • Saint Germain
  • Atrice
  • Culte
  • Darling


  • Desir
  • Feel Good
  • Hazard
  • Miss
  • New World


  • Osee
  • Panarea
  • Paris
  • Premiere
  • Promenade


  • Ready
  • Red Smile
  • Rendezvous
  • Rose Harpers
  • Rouge Dior


  • Rouge Zinnia
  • Standout
  • Sydnney
  • Trafalgar
  • Victorie

Dior’s new Rouge Dior collection will be available for purchase this month at Dior, Selfridges and Sephora. The collection also includes lip-glosses and nail lacquers in complementary shades. The lipstick is priced at $35.00, €35.00, or £26.50, depending on the market.


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Marina Milojević

Editor, Author & Translator
[email protected]

Marina Milojević is a senior editor at Fragrantica. She’s been a member of the team since 2010. Marina writes for BeautyAlmanac and Luxois, ...(more)

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