Dior to Launch Capture Youth age-delaying skincare

Dior has just announced the launch of its new anti-aging collection called Capture Youth. The new collection, aimed at thirty-somethings offers a personalized approach to delay the first signs of aging.

Deeply rooted in precision medicine, or customized preemptive health care, Dior’s new Capture Youth collection is created in collaboration with the European Institute of Antioxidants and the Université Pierre et Marie Curie. To help develop the advanced product line, Dior and the Institute have employed a special method for measuring antioxidant and free radical activity in biological tissue and discovered that our skin possesses its own intracellular antioxidant defense system, called glyoxalase, which is said to be responsible for its resilience against visible signs of aging.

Glyoxlase is, unfortunately, weakened by time and environmental effects, so the holy grail of anti-aging would be to find an efficient solution for increasing its activity - an extract of Florentine iris. As described by Dior, a high concentration of this Iris-derived ingredient provides an active antioxidant effect from the inside out.

The ingredient, in its concentrated form, is found in the Capture Youth Age-Delay Advanced Creme, which is central to the collection. The day cream is complemented with five serums, each targeting one specific skin concern, that will help personalize the routine. Dior offers serums for lifting, soothing, mattifying, plumping, and boosting radiance, as well as in-store diagnosis to help clients with their choice of serum. The serums can be mixed and matched, used individually, or layered one on top of the other – depending on your skin’s specific needs.

Dior’s Capture Youth line is formulated with 85% ingredients of natural origin, including antioxidant tea polyphenols, murunga plum, and cotton peptides. The packaging is eco-friendly as well.

Capture Youth focuses on people in their 30s, so if you happen to be a bit older Dior has a collection named Capture Totale, which is more for 40- and 50-year-olds looking to repair existing signs of aging.

Dior Capture Youth Collection debuts between January 1st and January 15th, 2018, across the Americas, in Japan, China, and Russia. In Europe, the 50-ml. Age-Delay Advanced Cream will retail for 95.50 euros, while the serums will come with a price tag of 95.50 euros each. The face of the advertising campaign, shot by Cass Bird, is a 25-year old supermodel Cara Delevingne.

See every item of the Capture Youth collection: