Dior updates Diorskin Forever foundation

Dior introduces new versions of its Diorskin Forever foundation. This product was originally launched in 2007 to offer extreme wear and flawless, smooth application. It soon made a huge success as it looks perfectly natural on skin and offers deep moisturization, owing to the unique hydra-gel moisture-stabilizing system. This product doesn’t transfer easily, it is waterproof, and it will stay put until you decide to take it off!

The new and improved version has already hit the shelves in Asia, and the rest of the world will discover it by the end of the September. The formula is now infused with an essence containing a delivery system which is capable to identify and treat skin’s various needs. The active ingredients are designed to re-balance various parts of skin: hydrating spheres, made of acacia gum and algae extracts, and mattifying spheres of collagen infused with a zinc derivative. Simply put, this foundation will behave differently on different areas of your skin! Mallow extract is added for additional benefits, as it boosts skin renewal.

According to WWD, in the U.S., the 30-ml. fluid foundation will cost $46 and the powder compact is to sell for $48. The promotional campaign is backed by advertising featuring charming Natalie Portman.