Estée Lauder introduces Pure Color LipMelt

Published: 2016-05-09 by Marina Milojević in Makeup

The world-famous manufacturer of prestige beauty products, Estée Lauder, has just announced the launch of its new lip color. As announced by the brand, the new Pure Color LipMelt Oil-Infused Rouge is a solid lip color that melts onto the lips, to drench them in vibrant, shiny color.



Same as all other products from the Pure Color range, the new Pure Color LipMelt promises maximum impact with magnified vibrancy of color, extra dimension, and dazzling brilliance. The special oil-infused formula melts on contact with the skin, and wraps lips in moisture, without stickiness. The lip color is presented in a unique automatic pen, the newest format in lip-color. A tiny golden pusher, positioned at the base of the pen, releases just the right amount of the product. There are seven lovely shades to choose from, and each of them retails at   $32.00.

  • Provocative Pink
  • Coral Crush
  • Scarlet Desire
  • Petal Lights
  • Pink Temptation
  • Crimson Kiss
  • Rose Romance

According to this Instagram user, a seventh shade is also present – the lovely fuchsia. So, it looks like the shades selection varies across different markets.


A photo posted by M (@marytushik) on

The new Estée Lauder Pure Color LipMelt Oil-Infused Rouge is soon to launch at Estée Lauder and Sephora.

Products mentioned in article

Estée Lauder Pure Color LipMelt Oil-Infused Rouge

Estée Lauder Pure Color LipMelt Oil-Infused Rouge



Marina Milojević

Marina Milojević is a senior editor at Fragrantica. She’s been a member of the team since 2010. Marina writes for BeautyAlmanac and Luxois, ...(more)

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