Estee Lauder presents Invisible Fluid Makeup, which will be launched globally in March. This is a lightweight foundation that markets under the slogan “See no makeup, Feel no makeup”.
This is a light skin perfector, designed in the spirit of the popular BB creams. However, Estee Lauder Invisible Fluid Makeup not only feels so light on the skin, and makes the skin softer and more radiant, but it also provides full coverage along with completely natural look.
The formula is infused with tone-enhancing pigments that have the unique ability to adapt to the color of the skin. Everything is made according to the new, patent-pending recipe which employs a blend of ultra-fine pigments with optics, allowing the formula to adapt to the skin tone for a perfect match. The foundation is quite liquid and needs a quick shake to blend the pigments and air particles contained inside of the bottle. The formula is also fortified with hyaluronic acid, which keeps the skin well moisturized and prevents formation of fine lines and wrinkles.
Estee Lauder Invisible Fluid Makeup will be offered in 16 versatile shades. The product is oil-free, non-acnegenic, and it retails at $35.
Marina Milojević
Marina Milojević is a senior editor at Fragrantica. She’s been a member of the team since 2010. Marina writes for BeautyAlmanac and Luxois, ...(more)
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