Estée Lauder Pure Color Envy Lash Multi Effects Mascara

Published: 2017-08-19 by Sanja Pekic in Makeup

Estée Lauder launches Pure Color Envy Lash Multi Effects Mascara in three different versions: the standard one, the waterproof one and the bold colored one. The available shades are black, blue, green and purple.

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The mascara features the exclusive hybrid brush that has two sides; one providing length and separation and the other volume and lifting. You can also use them combined for a more glamorous effect.

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The mascara is said to create three different looks:

LOOK 1: Volume + Lift - Use the Bristle Brush
LOOK 2: Length + Separation - Use the Molded Brush
LOOK 3: All Effects - Use both brush sides

Its formula is build-able, humidity-resistant and smudge-free, with conditioning oils that keep lashes silky soft. Made as a blend of argan, jojoba and coconut oils, it nourishes and conditions the lashes.

Pure Color Envy Crystal Lash Top Coat is also presented as a part of the fall collection as a permanent addition.

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Pure Color Envy Lash Multi Effects Mascara launches worldwide in September 2017.

Products mentioned in article

Estée Lauder Pure Color Envy Lash Multi Effects Mascara

Estée Lauder Pure Color Envy Lash Multi Effects Mascara High-Impact Color

Estée Lauder Pure Color Envy Lash Waterproof Multi Effects Mascara

Estée Lauder Crystal Lash Top Coat

Sanja Pekic

Sanja Pekic is a Fragrantica editor from Sarajevo, Bosnia and Herzegovina. She has joined the team in 2008 to update and maintain encyclopedia info...(more)