Estée Lauder Pure Color Envy Lash Multi Effects Mascara

Estée Lauder launches Pure Color Envy Lash Multi Effects Mascara in three different versions: the standard one, the waterproof one and the bold colored one. The available shades are black, blue, green and purple.

The mascara features the exclusive hybrid brush that has two sides; one providing  length and separation and the other volume and lifting. You can also use them combined for a more glamorous effect.

The mascara is said to create three different looks:

• LOOK 1: Volume + Lift - Use the Bristle Brush
• LOOK 2: Length + Separation - Use the Molded Brush
• LOOK 3: All Effects - Use both brush sides

Its formula is build-able, humidity-resistant and smudge-free, with conditioning oils that keep lashes silky soft. Made as a blend of argan, jojoba and coconut oils, it nourishes and conditions the lashes.

Pure Color Envy Crystal Lash Top Coat is also presented as a part of the fall collection as a permanent addition.

Pure Color Envy Lash Multi Effects Mascara launches worldwide in September 2017.