Estee Lauder Pure Color High Gloss

Estée Lauder debuts a new generation of lip-quenching lipglosses in May 2012. The new Estéer Pure Color High Gloss is packed with nourishing ingredients such as antioxidant vitamins E and C, and infused with rich pigments to optically enhance lips and coat them in a shiny translucent veil of color.

The product is built on a new high-performance formula known as True Vision, which is said to transform ordinary color, making it extraordinary. This actually means that the pigments are wrapped in a crystal-like coating, which results in intense, shiny color. There are seven lovely shades to choose from, and one of them is a simple clear lipgloss. Each of the shades is highly moisturizing and it never feels heavy or sticky on the lips. Estée Lauder Pure Color High Gloss is presented in a sleek clear tube with slant-tipped applicator, which makes it excellent for touch-ups on the go.

The shades are divided into four color families:

• Nudes: Bare Glow and Crystal Clear
• Berries: Flash Dance and Stolen Kiss
• Corals and Reds: Coral Chic
• Plums: Vixen Plum and Berry Lush

Estée Lauder Pure Color High Gloss will soon be available at Estée Lauder counters and at www.esteelauder.com, priced at $18.50.