Fenty Beauty by Rihanna is Here

Published: 2017-09-08 by Sanja Pekic in Makeup

rihanna

Rihanna partners up with Kendo Brands, a LVMH-owned beauty developer, and launches her global makeup brand, Fenty Beauty. Fenty Beauty glorifies natural and glowy look with an edgy feel to it, just like Rihanna is herself. The formulas are light-wear, build-able and long-lasting, offering a wide range of options for various skin-tones.

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"Rihanna was inspired to create Fenty Beauty after years of experimenting with the best-of-the-best in beauty—and still seeing a void in the industry for products that performed across all skin types and tones. She launched a makeup line "so that women everywhere would be included," focusing on a wide range of traditionally hard-to-match skin tones, creating formulas that work for all skin types, and pinpointing universal shades."

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Rihhana explained: "Makeup is there for you to have fun with. It should never feel like pressure. It should never feel like a uniform. Feel free to take chances, and take risks, and dare to do something new or different."

The collection initially offers Fenty Face, which include foundation, highlighters and contouring products, a unique one-shade Lip Gloss and brushes and application tools.

FACE

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"The Fenty Face was created for women of all skin tones, of all personalities," says Rihanna. "These steps are key to starting your makeup, no matter the look you’re going for. This is where the fun begins."

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  • PRO FILT'R Soft Matte Longwear Foundation ($34) - a long-wear foundation with build-able, medium to full coverage. It gives skin an instantly smooth, pore-diffused, shine-free finish and offers a range of 40 shades.
  • PRO FILT'R Instant Retouch Primer ($32) - a shine-stopping, pore-diffusing and mattefying primer.
  • KILLAWATT Freestyle Highlighter ($34) - a weightless, long-wear cream-powder hybrid highlighters that range from subtle to intense, available in solos and  paired duos.  6 shades. 
  • MATCH STIX Shimmer Skinstick ($25) - a makeup stick in a long-wear, light-as-air shimmer formula to highlight, blush, and bronze in 10 colorful shades. From low-key tangerine sheen to all-out violet iridescence, the long-wear cream-to-powder formula is weightless, blend-able and layer-able.
  • MATCH STIX Matte Skinstick ($25) - a makeup stick in a long-wear, light-as-air matte formula to conceal, correct, contour, and touch up in 20 shades. . 
  • INVISIMATTE Blotting Powder ($32) - a universal blotting powder that absorbs shine and diffuses the look of pores for an instant filtered look on the fly. It contains an exclusive pore-diffusing complex that absorbs shine and gives you a natural matte refresh for an instantly filtered look.

LIPS

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  • GLOSS BOMB Universal Lip Luminizer ($18)  -the ultimate, gotta-have-it lip gloss with explosive shine in one universal rose nude shade. Gloss Bomb's rose nude shade is handpicked by Rihanna herself: Fenty Glow. 

BRUSHES AND APPLICATORS

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Fenty Beauty by Rihanna is available starting September 8, 2017 at Sephora and FentyBeauty.com

#FENTYBEAUTY

Products mentioned in article

Fenty Beauty PRO FILT'R Soft Matte Longwear Foundation

Fenty Beauty PRO FILT'R Soft Matte Longwear Foundation

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Fenty Beauty PRO FILT'R Instant Retouch Primer

Fenty Beauty PRO FILT'R Instant Retouch Primer

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Fenty Beauty KILLAWATT Freestyle Highlighter

Fenty Beauty KILLAWATT Freestyle Highlighter

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Fenty Beauty MATCH STIX Shimmer Skinstick

Fenty Beauty MATCH STIX Shimmer Skinstick

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Fenty Beauty Portable Highlighter Brush

Fenty Beauty Portable Highlighter Brush

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Fenty Beauty Cheek-Hugging Highlight Brush

Fenty Beauty Cheek-Hugging Highlight Brush

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Fenty Beauty MATCH STIX Matte Skinstick

Fenty Beauty MATCH STIX Matte Skinstick

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Fenty Beauty Portable Contour & Concealer Brush

Fenty Beauty Portable Contour & Concealer Brush

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Fenty Beauty INVISIMATTE Blotting Powder

Fenty Beauty INVISIMATTE Blotting Powder

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Fenty Beauty Portable Touch Up Brush

Fenty Beauty Portable Touch Up Brush

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Fenty Beauty INVISIMATTE Blotting Paper

Fenty Beauty INVISIMATTE Blotting Paper

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Fenty Beauty Full-Bodied Foundation Brush

Fenty Beauty Full-Bodied Foundation Brush

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Fenty Beauty Precision Makeup Sponge

Fenty Beauty Precision Makeup Sponge

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Fenty Beauty GLOSS BOMB Universal Lip Luminizer

Fenty Beauty GLOSS BOMB Universal Lip Luminizer

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Sanja Pekic

Sanja Pekic is a Fragrantica editor from Sarajevo, Bosnia and Herzegovina. She has joined the team in 2008 to update and maintain encyclopedia info...(more)

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