Giorgio Armani introduces Power Fabric Foundation

The cosmetic house of Giorgio Armani introduces its new long-wear high cover foundation – the Power Fabric. This is a completely new liquid foundation that combines a long-lasting coverage with a radiant, breathable finish that feels like a second skin. The foundation is designed to help you cover discoloration and blemishes, and provide smooth and even complexion with an undetectable finish.

More than a classic makeup product, Giorgio Armani’s Power Fabric Foundation incorporates broad-spectrum SPF25, to leave your skin flawless and safeguarded all-year round. The Power Fabric Foundation is formulated with Octinoxate 6.7%, one of the critical UVA sunscreens that provides reliable sun protection. If you have oily skin, choosing a foundation with sunscreen is a fantastic choice, because it will keep excess shine under control. In any case, wearing a sunscreen everyday will save your skin from years of visible damage, and preserve your youthfulness in the long run.

 

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Armani’s powerful new multitasker is also formulated for dual application. You may use it as a classic foundation, on the entire face, or apply with a brush to conceal and correct imperfections, or for touch-ups during the day. The liquid formula is easy to apply and build using fingertips, as it warms up on contact with the skin and melts to a fine, beautifying finish.

Armani Power Fabric Foundation debuts January 2017. The foundation will be available in 12 different shades. A bottle of 30ml retails at around 50 €.