Giovanni Cosmetics 2chic™ Brazilian Keratin & Argan Oil Ultra-Sleek Leave-In Conditioning & Styling Elixir

Here’s a couple of key information about the brand new product from Giovanni Cosmetics. According to the press release I’ve received earlier today, the brand has finally released a hair styling product that not only helps you create wonderful hairstyles, but also nourishes your locks.

This dual-action product protects the hair from environmental hazards and literally locks in glossy shine. The formula penetrates deep into the hair follicle, delivers high radiance, sleek texture, and protects the hair even from the blow dryer. The hair will be smooth, soft and shiny, with no visible frizz. One of the best benefits of 2chic™ Brazilian Keratin & Argan Oil Ultra-Sleek Leave-In Conditioning & Styling Elixir is that it successfully protects the hair against split ends and works wonders on all hair types.

The formula is based on 100% natural and vegetarian ingredients. Even the phyto-keratin is obtained from plants, which makes this product completely safe for use. There are no phthalates, no artificial fragrance, dyes, sulfates, parabens or PEGs in the formula.

The product will become available at Target, starting from March 2012. Suggested retail price for 2chic™ Brazilian Keratin & Argan Oil Ultra-Sleek Leave-In Conditioning & Styling Elixir is $8.99.