Givenchy Prisme Libre and Poudre Premiere Loose Powders for Spring 2014

Givenchy is launching a new loose powder collection that comprises of four shades of Prisme Libre Loose Powder Quartets + a translucent Poudre Premiere. These perfectly coordinated translucent loose powders are designed to beautify your skin and wrap it in a soft veil of sheer matte finish that stays put throughout the day.

Givenchy Prisme Libre Loose Powder is described as a featherweight loose powder that provides an airy sensation, a natural-looking glowing complexion and a bare skin effect. The ultra-fine powders are created using a new technology called “particle atomization,” which results in the particles that are soft, almost imperceptible on the skin, and much smaller than those in regular powders. The powders are based on Givenchy’s exclusive concept of a prism, with four different textures in a single shade that may be used alone or mixed together for a made-to-measure look. 

For the spring of 2014, Givenchy is launching four Prisme Libre Loose Powders. Each of the new color harmonies is said to create a matte-finish and enhanced radiance. The shades are:

• Mousseline Pastel

• Taffetas Beige

• Organza Caramel

• Voile Rose

In addition, Givenchy is launching a new translucent loose powder named Givenchy Poudre Premiere. This is a mat and translucent-finish loose powder, suitable for all skin tones. The Poudre Premiere provides a discrete and invisible way to set makeup, so that it stays on for longer. It also diffuses imperfections and normalizes excess oil production. Givenchy Prisme Libre ad campaign, which was shot in studio by photographer Daniel Jackson, is starring Italian model Mariacarla Boscono.