Gucci Beauty Introduces Three New Shades Rouge De Beauté Brillant

Following its launch in April 2021, Gucci Beauty added three new shades to the  Rouge De Beauté Brillant line. Extending the range to 18 shades from September 2021, the hybrid lipstick – where vibrant, glowing color meets deeply moisturizing, long-lasting care – introduces 308 Lucy Dark Orange, 508 Diana Amber, and 517 Abbie Maroon Red as Gucci continues to disrupt the makeup industry with Creative Director Alessandro Michele at the helm. In the new campaign, a selection of Rouge De Beauté Brillant lipsticks is showcased in a scene recalling a dinner party in the '70s, suitable habitat for this glamourous lipstick that epitomes an era in which more was always more.

The Extended Shade Range

Beautiful shine and glowing color combine in a vibrant range of 18 reds, pinks, corals, plum, and natural shades. The three new shades include Lucy Dark Orange, a sultry burnt orange, for the cocktail hour, playful Diana Amber, a darker pink hue for the dinner party that turns into dancing, and Abbie Maroon Red, the perfect red shade with hints of purple to ensure all eyes are on you when it's time for the party games to start. With brilliant color and nourishing properties all in one, the cherry on top of the trifle is the aesthetic beauty of these lipsticks. In a nod to the Creative Director's passion for collectible objects of desire, the lipstick is encased in an elegant slim gold bullet with unique gold and black vintage brooch print.

The Formula

Gucci Beauty Rouge De Beauté Brillant delivers 24 hours of moisture and beautifully pigmented shine at once, serving as in-between for a sheer and satin lipstick. With the caring properties of a balm and lipstick levels of pigmentation, Rouge De Beauté Brillant delivers a veil of vibrant, glowing color with an instant sensation of moisture. To nourish lips, the formula is infused with luxurious and moisturizing Black Rose and Peony Oil combined with Jojoba Seed Oil and Karité Butter, while Hyaluronic Acid not only provides immediate hydration but long-lasting hydration too, as well as a subtle lip-plumping and smoothing effect.

The Campaign

As Rouge De Beauté Brillant expands its range, so is Gucci Beauty's cast of characters, featuring iconic Italian model and actress Benedetta Barzini. Following her debut in Gucci's Cruise 2020 advertising campaign, she is captured alongside model Cara Ekwueme in a shot expressing the vitality of 70's dinner parties, joining the Gucci Beauty family for the first time. Moving from breakfast in bed to dinner in the living room, images shot by Mark Peckmezian, with art direction by Christopher Simmonds, recall sumptuous tables from the past, with their rainbow food and drink, from layered trifles to set salads, mini meringues, and fruit jellies. The Rouge De Beauté Brillant lipsticks collection appears nestled amongst an array of colorful confectionary, on a table set with cut glass crystal and silver-rimmed serving bowls, surrounded by lush velvet curtains.

The Line-Up

Gucci Beauty Rouge De Beauté Brillant – Glow and Care Lip Colour 3 new shades 308 Lucy Dark Orange, 508 Diana Amber, and 517 Abbie Maroon Red.

The new shades of Gucci Beauty Rouge De Beauté Brillant are available beginning.
September 2021 at Sephora.com, at the suggested price of $42 each.

Source: Coty press release

Sandra Raičević-Petrović

Sandrina started her work on Fragrantica from the very beginning of the site. She has strongly participat...(more)