Haus Laboratories by Lady Gaga

Lady Gaga has taken it to Instagram to officially announce the launch of her own beauty brand – Haus Laboratories. For over the year, she left various clues about what her upcoming beauty brand would offer, and what it would be named. For example, Gaga arrived on the Met Gala 2019 pink carpet with a wagon in tow with golden wheels. Instead of a purse, she carried the “Haus of Gaga” wagon equipped with a Brandon Maxwell champagne, Joanne cowboy hats, a hairspray, a hairbrush and sunglasses.

 

 

 

 

 

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When I was young, I never felt beautiful. And as I struggled to find a sense of both inner and outer beauty, I discovered the power of makeup. I remember watching my mother put her makeup on every morning, basking in the glow of her power to put on her bravest face as the hard working woman she was. I then began to experiment with makeup as a way to make my dreams of being as strong as my mother become true. It was then that I invented Lady Gaga. I found the superhero within me by looking in the mirror and seeing who I wanted to be. Sometimes beauty doesn't come naturally from within. But I'm so grateful that makeup inspired a bravery in me I didn't know I had. I've come to accept that I discovered my beauty by having the ability to invent myself and transform. They said I was just weird, but really, I was just Born This Way. Love, Lady Gaga

A post shared by Lady Gaga (@ladygaga) on Jul 9, 2019 at 12:01pm PDT

The Haus Laboratories brand is launching exclusively on Amazon in September 2019, but pre-orders will be available as early as of July 15, on hauslabs.com website. According to some rumors, Gaga’s label will offer a range of multipurpose makeup items for eyes, cheeks and lips, divided into six color families. The brand will also offer combination sets including all three products, priced at $49.00.

The slogan of the brand “Our Haus. Your Rules,” suggests messages of self-acceptance, empowerment, and confidence that has defined Gaga’s persona since the early days.

Haus Laboratories is Gaga’s first independent business venture, and it will be the first major beauty brand to launch exclusively on Amazon. For start, the products will be available in nine countries including US, UK, Japan, France, and Germany. Additional customers will be able to buy the brand through its global store.