Helmm : A New Approach to Anti-perspirant and Deodorant for the Modern Man

Helmm is a new anti-perspirant deodorant brand that aims for luxury in a saturated market where no single product truly stands out. With its heavy, steel and leather packaging, Helmm is the perfect grooming accessory that is both eco-friendly and surprisingly sophisticated.

"Helmm’s mission is to upgrade the life of modern men by innovating a product that we all use every day, but don’t think about enough – deodorant. Our product is crafted with equal parts form and function, elevated in quality, and distributed through a subscription-based business model for optimal convenience. Put simply, Helmm is the first high-end men’s deodorant that smells great, looks good and actually works." Helmm.com

Let's start with the packaging: Helmm Containers and Refill Cartridges drastically reduce plastic waste.

Current deodorant brands that utilize ovular one-time-use containers contribute to significant plastic waste each year. Helmm’s Refill Cartridges reduce plastic by over 60% per unit, offering consumers the ability to reduce their plastic waste output. Comprised of highly recyclable plastics, Helmm Refill Cartridges are also recyclable after use.

About the product: At Helmm we support the goal of creating healthy, sustainable products that also offer peak effectiveness, so we created proprietary formulas that remove certain ingredients but refuse to compromise on functionality.

Our formulas are:

• Paraben-free
• Phthalate-free
• Talc-free
• Triclosan-free
• Sulfate-free
• Aluminum-free (Deodorant Only)

Deodorant
Helmm’s Aluminum-Free Deodorant is designed to significantly neutralize body odor caused by the bacterial breakdown of sweat. Helmm Deodorant offers easy application and no residue. Clinically tested and Cruelty-Free, our formula is Non-Irritating, Safe for Skin and Dermatologist Approved.

Antiperspirant
Helmm’s Antiperspirant is designed to limit perspiration, reduce wetness, and neutralize body odor. Helmm Antiperspirant offers easy application and low residue. Clinically tested and Cruelty-Free, our formula is Non-Irritating, Safe for Skin and Dermatologist Approved.

An finally, the fragrances of Helmm: We offer distinct fragrances developed by Cecile Hua, an award-winning French perfumer. Lighter and fresher than existing brands, Helmm’s fragrances will change the way you think about antiperspirant & deodorant.

Trailblazer
The refreshing, clean aromas and disinfectant properties of pure Italian Bergamot Essential Oil bergamot oil are known to inhibit the growth of germs causing body-odor. The third most expensive spice after saffron and vanilla, cardamom is used Green Cardamom Extract in aromatherapy to provide an uplifting boost of confidence, clarity and energy. Ginger has been used for centuries as antioxidant with powerful healing Pure Ginger Essence properties and purifying attributes that relieve stress. And it’s an aphrodisiac.

Hudson
In addition to being a powerhouse fruit (yes, fruit) that has a long history of anti-bacterial and antioxidant Wild Peppercorn Essence benefits, peppercorn also helps enhance fragrance performance and strength. Vetiver, the herb of tranquility, has unique cooling and antiseptic properties
Vetiver Absolute as well as relaxing aromas that help soothe, comfort and calm. Cedarwood essential oil promotes emotional well-being and balance with Cedarwood Essential Oil warm woody notes that comfort and reassure.

Night  Market
Pure sandalwood is one of the most prized (and expensive) essential oils in the Australian Sandalwood Essential Oil perfumer’s palette, providing rich, complex and long-lasting woody notes from sustainable sources. Carrot seed oil is packed with antioxidants, vitamin A, vitamin E and Vitamin C, Carrot Seed Extract which work together to help rejuvenate and protect skin from environmental stress. For generations, people in the Mediterranean region have utilized
Cypriol Essential Oil Cypriol oil for its outstanding skin care qualities and complex aromatic profile that promotes peace of mind.

Coastline
Lavender has been used cosmetically and therapeutically for over 2,500 years Lavender Essential Oil for its natural purifying properties and gentle, soothing aroma. In addition to its fresh, clean scent, Mandarin is known to be Mandarin Essential Oilone of the most mild and calming of all citrus essential oils.

STARTER KIT: $30 USD includes one antiperspirant or deodorant designed to smell great, look good, and actually work in your choice of scent. Includes (1) Helmm Container and (1) Refill Cartridge.

• Nickel-plated, laser-engraved Zinc Container
• Outfitted with 5 oz. Horween leather.
• Hand-stitched & laser cut
• 2.5 oz Polypropylene & Polyethylene Refill Cartridges
• Paraben-Free, Phthalate-Free, Talc-Free proprietary formulas
• Premium bespoke fragrances developed by decorated French perfumer Cecile Hua

Learn more at https://helmm.com

Products mentioned in article

Helmm Helmm Deodorant

Marlen Elliot Harrison

Dr. Marlen Elliot Harrison’s journalism in the fragrance industry has appeared in international print and online publications such as Playboy...(more)