Illamasqua introduces Lip Lure collection

Published: 2016-06-01 by Marina Milojević in Makeup

Illamasqua has just announced the launch of its Lip Lure collection, which will be hitting the shelves on June 15th, 2016. The brand new Lip Lures are, actually, long-lasting liquid lipsticks with a high-impact glossy finish.


The Lip Lure liquid lipstick combines strong color payoff with both comfort and durability. It creates a dewy, dense color, with a soft and lustrous finish. The long-lasting formulation is creamy and nourishing, but without being sticky. It glides on smoothly and provides comfortable, continuous wear. There are ten shades to choose from:

  • Bloom – pink nude
  • Rose – rose pink
  • Pow – hot pink
  • Dusk – cool deep pink
  • Nebulous – deep green
  • Orchid – deep purple
  • Jus – deep berry
  • Sorbet – warm red
  • Virtue – box red
  • Embers – hot orange

newsimage-6949-screen shot 2016-05-31 at 16.13.46

Illamasqua Lip Lure is presented in a sleek black tube with a transparent window in the shape of Illamasqua’s logo, offering a glimpse of the shade. A special applicator has been designed to ensure an even and precise application. Apply a small amount and blend into the lips to create a highly pigmented lip stain or layer to create the intensity you desire.

Illamasqua Lip Lure Liquid Lipstick is available from 15 June priced at £19.50. For more information, please visit

Products mentioned in article

Illamasqua Lip Lure

Illamasqua Lip Lure



Marina Milojević

Marina Milojević is a senior editor at Fragrantica. She’s been a member of the team since 2010. Marina writes for BeautyAlmanac and Luxois, ...(more)

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