Illamasqua is announcing a new product for the upcoming summer. This time, the famous beauty brand has prepared a new version of its gel primer (the Hydra Veil), which now arrived in an intensely mattifying formula developed to give your skin a primed, matte finish.
Illamasqua Matte Veil is formulated with Butylene Glycol, which is an organic chemical, an alcohol commonly used as a solvent. This ingredient plays an important role in Illamasqua’s Matte Veil primer, as it dissolves the skin’s sebum and normalizes the oil levels, while locking-in moisture to keep the skin feeling soft and hydrated. Another key ingredient found in Illamasqua Matte Veil formula is the Sodium Hyaluronate, an ingredient distributed widely throughout our bodies, to keep the skin feeling and looking healthy and balanced. Sodium Hyaluronate is abundant in the layers of young skin, but its levels dramatically decline with age, which finally results in a loss of youthful fullness. Sodium hyaluronate is, therefore, included in the formula to treat loss of facial volume and wrinkles, to attract and hold on to water, and keep the skin well hydrated, soft and supple.Illamasqua Matte Veil promises to give you an optimal shine-free base for flawless makeup application. It will also control the shine and production of oils throughout the day. The Matte Veil is delivered in a sleek black jar, and it is available for purchase at Bloomingdale’s, where it retails for $48.00.