Illamasqua announces the launch of its new collection – To Be Alive. The To Be Alive collection from the famous London-based cosmetic brand, is inspired by the color blue.
Illamasqua To Be Alive Collection certainly isn’t the most wearable collection available on the market, but it nicely illustrates the spirit of this alternative cosmetics brand. Illamasqua’s new collection is aimed at bold personalities that are not afraid of self-expression through makeup. Intensely pigmented, color-true and long lasting, these blue-colored products are inspired by “a raw state full of living…” In the words of Alex Box, Illamasqua’s Creative Director: “To Be Alive is a raw state full of living, movement, life, feeling, spirit, and emotion. It is the freedom to surrender and to be still. A maelstrom and a moment. The forces that move us to be chaotic yet peaceful. We are always in emotion and in motion”.Illamasqua To Be Alive Collection is launching on May the 1st, online at Illamasqua.com.
Marina Milojević is a senior editor at Fragrantica. She’s been a member of the team since 2010. Marina writes for BeautyAlmanac and Luxois, ...(more)
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