Kat Von D has been very busy adding to her makeup collection this summer. In addition to the limited edition Serpentina Eyeshadow Palette, Kat has also launched a multitasking concealer, an innovative setting powder, and four new brushes!
Kat Von D Lock-in Concealer Crème is the latest addition to the powerful Lock-It range, which comprises super-versatile complexion products, with added benefits. The new concealer crème provides all of the benefits of a traditional concealer, plus some brightening, camouflaging, color-correcting, contouring, and baking action. The innovative formula applies smoothly and blends easily, before it dries into a smooth, even, long-lasting finish. The concealer is available in no less than 20 different shades, including the bright white one, named White Out, which is great for dramatic highlighting and blending with other shades. Kat Von D Lock-It Concealer Crème is priced at $26.00 per shade.
Kat Von D Lock-It Setting Powder is an innovative product based on ultra-delicate mica powders, with weight reduced by 30%. The Lock-It Setting Powder prevents the dry, chalky finish most setting powders leave behind. Instead, it promises to deliver a smooth, seamless finish, while softly diffusing the look of pores for a refined look. Lock-It Setting Powder is formulated with mattifying particles that can smooth the look of imperfections, and control oil production, for a velvety matte finish. The setting powder retails at $30.00.
Kat Von D Lock-It Setting Powder Brush is a rounded brush with long, tapered bristles. It promises efficient and seamless, all-over setting. The brush evenly disperses loose powders across the face, so you get a soft, diffused veil of powder to blur imperfections and smooth skin’s texture. The stiletto handle of the brush is inspired by a witch’s broomstick.
Kat Von D Lock-It Precision Powder Blush is designed for setting under eye concealer. The rounded silhouette and flat profile of this brush gives you the opportunity to focus on the exact edges and corners, exactly where you want to apply the concealer. The brush features soft, synthetic brushes and a sleek stiletto handle, reminiscent of a witch’s broomstick. The brush is priced at $32.00.
Kat Von D Lock-It Edge Foundation Brush is designed to adapt to the unique curves and contours of your face. The brush features symmetrical tapered bristles, allowing you to reach every corner of the face. Its synthetic bristles blend foundation into a medium-to-full coverage, while the sleek stiletto handle also doubles as a mixing tool. The brush retails at $34.00.
Kat Von D Lock-It Edge Concealer Brush is a custom designed brush with a smaller head size that nestles perfectly into the under eye area. It also helps concentrate coverage over blemishes and spots on the face. This brush is designed for long-wear, high-pigment formulas, such as Lock-It Concealer Crème. The brush retails at $24.00.
Kat Von D Concealer, Powder and Brushes for Fall 2016 are available for purchase at Sephora.com.Advertisement