Kat Von D Introduces True Portrait Foundation

The famous tattoo and makeup artist Kat Von D introduces a new vegan foundation! Kat Von D Beauty’s first ever medium coverage liquid-to-powder foundation, features a brand new formula and an innovative packaging. The product is named True Portrait Foundation, and it comes in 40 different shades, representing the many faces of Kat Von D Beauty.

Unlike any other Kat Von D product, the True Portrait Foundation arrives in an innovative matte white bottle, which is designed for maximum usage and precision. In the spirit of the brand, the bottle is decorated with skull detail and an elliptical portrait window that reveals the shade.

True Portrait gives a true medium coverage. Created for normal to oily skin, the True Portrait Foundation applies creamy and sets in an airy matte finish. The long-wearing formula keeps shine at bay, and cares about your pores. It is made from a combo of spherical powders with an elastic core, which enables it to move and flex with all your expressions. It doesn’t clog pores, and never settles into the skin.

The 40 shades of Kat Von D Beauty True Portrait Foundation are divided into four families of ten: Light, Medium, Tan, and Deep. The foundation is launching on September 2, 2019 on Katvondbeauty.com and Sephora.com and on September 20, 2019 at Sephora stores and Sephora inside JCPenney. The price is $36.00 per shade.

Kat Von D Beauty fan, singer, poet and animal lover – Jhené Aiko is the global campaign face.