The famous cosmetics and skincare brand Kiehl’s has partnered up with Alicia Keys to raise funds for the Keep a Child Alive (KCA) foundation.
Keep a Child Alive foundation, which was established twenty years ago, is dedicated to bringing dignified treatment, care and support to children and families affected by HIV. The foundation is providing treatment, care, food, support, services, and love to those affected by HIV in Kenya, Rwanda, South Africa, Uganda, and India. Alicia Keys is the Cofounder and the Global Ambassador of this noble initiative, ever since 2003. In Fall 2008, Keep a Child Alive and Alicia Keys have launched a mobile donating campaign that has raised over $40,000 in micro-donations. This year, the famous songstress has joined her forces with Kiehl’s to launch a special limited edition of the famous Midnight Recovery Concentrate. 100% of the proceeds from the sales of this product will be directed to the Keep a Child Alive foundation.Speaking about the collaboration, Alicia said: "Keep a Child Alive is working towards a world where everyone can lead fulfilling lives, regardless of their HIV status. Supportive partners like Kiehl’s are part of our extended family. They share our passion for bringing dignified treatment, care and support to children and families affected by HIV. Every action, big or small, can make a difference and take us one step closer to making health care a human right." In January 2014, the limited edition Kiehl’s Midnight Recovery Concentrate will be launched with a customized packaging and gold heart charm. The outer box is painted in the foundation’s signature shade of black, and decorated with Keep a Child Alive insignia and Alicia’s handwritten message “Join our movement.” In addition, Kiehl's Singapore will be holding two local campaigns in order to raise more funds and to spread more awareness about HIV-positive children. Their first campaign, named “Smile with Kiehl’s”, will be a Facebook Photo Contest where you can submit photos of smiling children. For every photo submitted to Kiehl Singapore’s Facebook page, 50 cents will be donated to AfA (limited to 2,000 photos). The second campaign is associated with Kiehl’s limited edition Midnight Recovery Concentrate – for each bottle sold, five dollars will be donated to Afa.
The limited edition Keep a Child Alive Midnight Recovery Concentrate will be available starting from January 15. The product is delivered in a 30ml bottle and priced at €39 or $46.