Kiehl's Since 1851 Partners With John Legend To Launch A Limited Edition Face Mask

The famous apothecary brand Kiehl’s has just re-launched its Rare Earth face. The limited edition cleansing mask is created in partnership with John Legend, and comes in a white jar that has been redesigned by John Legend himself and adorned with his signature.

This special edition product will benefit The Earth Day Network in the United States. The goal is to donate 100% of net profits of the John Legend Limited Edition Rare Earth Mask, raising a minimum of $25,000, to the Earth Day Network’s non-profit mission to diversify, educate, and activate the environmental movement worldwide.

Rare Earth is a purifying clay mask made with fairly traded Amazonian White Clay. In the spirit of Kiehl’s Made Better platform, the jar is made of 30% post-consumer recycled plastic, while the top label is made from a blend of repurposed coffee bean bag fiber and post-consumer waste.

The best selling formula remains the same. It noticeably minimizes pores and purifies skin, cleanses and detoxifies by drawing out toxins, reduces surface oil production by 46.7%, and smoothes and relaxes skin texture. In addition to Amazonian White Clay, another key active ingredient is Aloe Barbadensis, which is known to help soothe the skin.

Kiehl's Limited Edition Rare Earth Deep Pore Cleansing Mask, $25, is available at Kiehl's stores and Kiehls.com.